Throughout my career in the health, fitness and sports conditioning market I have seen the market shift from a series of systems based upon common-sense and accepted principles to one that is virtually entirely sales and marketing driven. Where once stood a group that was relatively unified in its approach is now a splintered lot and spends more considering marketing tactics, slogans, SEO and website landing pages.
While there are naturally exceptions to the latter comment, the truth of the matter is that much of the time in the industry is spent on developing phrases to entice the marketplace. An endless series of products have been introduced with many holding true to the idea that it is the panacea for the sole reason that it is their meal ticket in the industry.
That will be harsh to some but the fact of the matter is no one piece of equipment is the panacea and what remains are tried and true principles that can be applied to any setting. In-fact the evolution of exercise from the 19th century recognized general athletic needs and though rarely considered in this light, applied strength training in a highly time sensitive and productive manner.
All physical exercise begins with;
- Maintaining optimal posture
- Eliciting movement in the most efficient manner
- Generating, accepting and re-directing maximal force with relaxation of the antagonist muscle group
Clearly none of those characteristics are the by-line of any new product in the last twenty some years but a cornerstone of the history of the “iron game”
This “iron game” recognized an individuals development, starting with bodyweight work to external apparatus and upon further review understood that barbells and dumbbells offered the best use of time in providing optimal muscle stimuli. Unfortunately the modern exercise world, with its endless gleaming machines and marketing claims of the “next big thing”, has clouded the minds of the public and the majority of training is not time sensitive.
Free weight are and always will be the premier training medium with medicine balls and bodyweight conditioning a constant in the mix but it must always recognize proper procedures and maintaining efficiency.
Through the course of this week we will review one of my favourite topics of the “iron game” with the productivity level of power training.
Prepared by John Davies
Photo: : Joe “The Prototype” Morrow
The information provided in “Instant Training Improvement Tips”, as well as this web-site blog is intended for informational and educational purposes only and should it be interpreted as medical advice for any condition. Always consult a qualified medical professional before beginning any nutritional program or exercise program. By reading this disclaimer, you hereby agree and understand that the information provided in this column is not medical advice and relying upon it shall be done at your sole risk